Demographic classification: I wanted the advert to aim for the C2 to C1 or B classifications. This is because the highgest % of women are in the C1 classification.
Personal Aspirations: This advert was aimed at the "Succeeders" and "Indiciduals" of the population, this is because the advert isnt "normal" in the sense that you wouldn't expect to see a poster of this up and around. Also, aimed at "Succeeders" because of how there is a sense of control over the other in the picture.
Social value: "Self actualisers" and "Innovators" were the groups the advert was aiming towards, because of how the advert is out of the normal boundries of perfume adverts, drawing in the "risk takers" or people "exploring new change".
Hierachy of needs: Self actualization, because of the creativity, spontaneity, lack of prejudice and acceptance of facts (some people are gay) .
jess - the female dressed as a male, is quite victorian in the sense of george sand, a woman who had relations with both men and women, and dressed in men's clothing, the "first" woman who did so.
lorna - this dress she is wearing is also around the same period, but is feminine.
Editing:
I edited this picture by enhancing its contrast, and then putting it into black and white, removing all the colour. Then i tried and tested a few fonts for the bottom right corner for the title and artist of the perfume, and decided on the swirly one seen.
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