Method 2 - My Media Questionnaire

Gender:
Age:
Occupation:


How often do you watch the news?
- Every day
- 3 – 4 times pw
- 2 – 3 times pw
- <> 5 times pw
- 3 – 5 times pw
- < 3 times pw


Do you like documentaries?
- Yes
- No
- Sometimes


What attracts you to a TV show?
- Action
- Comedy
- Famous Actor
- Reviews (friends/prof)


What type of movie do you watch in the cinema?
- Comedy
- Action
- Romance
- Thriller
- Sci-fi
- Other


Do you prefer old classics or new films?
- Old classics
- New films


Whats your favourite cinema in Norwich?
- Odeon
- Vue
- Hollywood
- Cinema City



Question 1:
Every day: the majority of this group were either over 18 or female, suggesting that as you grow older you may pay more interest to the news, and female’s maybe have more interest or time for the news.
3 – 4 times pw: no males were included in this group, and the majority of the females were under 18, suggesting again the females interest in the news, and that under 18’s still have an interest in the news.
2 – 3 times pw: the majority of this group was male, although there was 1 under 18 female. This still suggests that males watch news less.
<2 times pw: Only 2 males included in this group, both under 18, hinting that young males probably don’t have much interest or time for the news.


Question 2:
Overall this shows that female’s probably have more interest in going to the cinema, as all but one go more than 3 times a month. The men however don’t go more than 3 times a month except 1 over 18, probably because lack of interest, or beliefs that it is too expensive.


Question 3:
This chart shows that half the people I interviewed aren’t interested in documentaries, the majority of which were male. In fact only one male and 3 females said they actually liked watching them, and 2 females sometimes did. This may show that boys don’t have too much interest in documentaries, as they probably like to watch other TV.


Question 4:
This shows that people are attracted to a program mainly because of the genre, and not much about reviews, although women and not men said they would watch something with a favorite actor in, which shows that who programs pick to be in their TV show or the main genre of the film can be extremely important

Question 5:
This shows a wide variety of preferences, but looking back at the table, the only film genre that contains both male and female vote is comedy, as the other genre’s are picked by either male or female, demonstrating the different tastes we have.


Question 6:
This pie chart shows that most people preferred more modern films, probably showing either an improvement in film making and narrative, or just that people like newer films better. Only one under 18 male and one over 18 female liked old classic films better than newer films, maybe demonstrating a lack in acknowledgement of good old films.


Question 7:
This chart shows that the 2 main cinema’s in Norwich are the most popular, however some older people prefer the quiet Hollywood one which doesn’t get as much publicity.


Question 8:
This shows a wide variety on favorite channels, and doesn’t really say much about gender or age, except the older people interviewed seemed to enjoy BBC and Dave more than Film 4 or E4.

Analysis of Perfume Advertisment - Opium by Yves Saint Laurent

This advert consists of an un-clothed lady who is lying on a black silk cloth, wearing only jewellery and high heels.
The woman's facial expression could portray what it feels like to wear the perfume, after wanting or needing it if you've been deprived of it.
The perfume is called "Opium", which gives us a feeling that the perfume is an addictive drug in the form of a scent. The woman is showing the audience what it feels like to have the perfume and to own it. In this mise-en-scene the woman is wearing no clothes, which could give the impression that the perfume alone is enough, and that she does not need clothes. The figure in the frame has very pale skin, which is made to look paler with the use of contrast with the very dark silky background. The pale skin stands out of the photo and draws attention down to the "Opium" wording, with the framing of the worse with her legs.
The woman's ginger hair and green and pink make-up is harsh on her skin colour and the contrasting background, which could show how the perfume as a scent, stands out, and that you would stand out if you wore it.
The fold jewellery could represent glamour and wealth, and the high heels represent superiority and more glamour. However, as clothes usually express the personality of a person, the lack of clothing in the photo represents how the perfume is now your personality and is "you".
This advert is appealing to the young audience, teenagers and young women alike, showing them that the perfume is good enough to be addicted to, and good enough for them as themselves.

Analysis of Perfume Advertisment - Fuel For Life by Diesel

This perfume advert has a young woman looking into the camera, holding the perfume in one hand, and touching her chest with the other. She is sitting on a high stool/chair and the details of the perfume are on the opposite side of the frame.

The woman's facial expression portrays a look of hidden pleasure and is "asking" if you want what she has got (the perfume) and pleased because she does have it. Her flowing dress drapes down to the floor from the high position she is sat in, creating an impression of a flowing waterfall or river. This creates the feeling that she is drenched in the perfume, and that its a magnificent feeling and smell. The flowing dress represents a gentle but harsh appearance, as it crashes around her chair's bottom, however flows down off her unclothed body.

Her skin and the perfume flask are the only colour (apart from black/white/grey-scale), and the attention is mainly drawn towards her mouth and the bottle of perfume. The woman's skin and the perfume are quite light pale colours which contrasts highly with the dark background.

The woman's hand is folded softly towards her chest, seemingly absent mindedly, giving an impression of elegance and posture. The words are printed in an upside-down "L" shape opposite the woman, reflecting her body shape. The words printed in the "L" give an impression of danger and excitement ("Finally Legalised" and "Use with Caution"), also the main name of the brand, "Fuel for life" is printed big and fancy at the top, suggesting that this is the one perfume for you for the rest of your life.

The advert is appealing to young women and reaching out to them to buy the perfume, telling them they can feel the pride of owning a perfume this good.