Analysis of Perfume Advertisment - Opium by Yves Saint Laurent

This advert consists of an un-clothed lady who is lying on a black silk cloth, wearing only jewellery and high heels.
The woman's facial expression could portray what it feels like to wear the perfume, after wanting or needing it if you've been deprived of it.
The perfume is called "Opium", which gives us a feeling that the perfume is an addictive drug in the form of a scent. The woman is showing the audience what it feels like to have the perfume and to own it. In this mise-en-scene the woman is wearing no clothes, which could give the impression that the perfume alone is enough, and that she does not need clothes. The figure in the frame has very pale skin, which is made to look paler with the use of contrast with the very dark silky background. The pale skin stands out of the photo and draws attention down to the "Opium" wording, with the framing of the worse with her legs.
The woman's ginger hair and green and pink make-up is harsh on her skin colour and the contrasting background, which could show how the perfume as a scent, stands out, and that you would stand out if you wore it.
The fold jewellery could represent glamour and wealth, and the high heels represent superiority and more glamour. However, as clothes usually express the personality of a person, the lack of clothing in the photo represents how the perfume is now your personality and is "you".
This advert is appealing to the young audience, teenagers and young women alike, showing them that the perfume is good enough to be addicted to, and good enough for them as themselves.