This perfume advert has a young woman looking into the camera, holding the perfume in one hand, and touching her chest with the other. She is sitting on a high stool/chair and the details of the perfume are on the opposite side of the frame.
The woman's facial expression portrays a look of hidden pleasure and is "asking" if you want what she has got (the perfume) and pleased because she does have it. Her flowing dress drapes down to the floor from the high position she is sat in, creating an impression of a flowing waterfall or river. This creates the feeling that she is drenched in the perfume, and that its a magnificent feeling and smell. The flowing dress represents a gentle but harsh appearance, as it crashes around her chair's bottom, however flows down off her unclothed body.
Her skin and the perfume flask are the only colour (apart from black/white/grey-scale), and the attention is mainly drawn towards her mouth and the bottle of perfume. The woman's skin and the perfume are quite light pale colours which contrasts highly with the dark background.
The woman's hand is folded softly towards her chest, seemingly absent mindedly, giving an impression of elegance and posture. The words are printed in an upside-down "L" shape opposite the woman, reflecting her body shape. The words printed in the "L" give an impression of danger and excitement ("Finally Legalised" and "Use with Caution"), also the main name of the brand, "Fuel for life" is printed big and fancy at the top, suggesting that this is the one perfume for you for the rest of your life.
The advert is appealing to young women and reaching out to them to buy the perfume, telling them they can feel the pride of owning a perfume this good.
1 comment:
Good - you describe the pose well but is the woman looking at the camera? mw
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