Method 3 - Film Distribution

(shortened)
For this method, we had to look at the number of films, and the number of their screenings that were in 4 cinema's in norwich: Hollywood, Cinema City, Vue and Odeon. The research was done over a weekend (21st Nov to the 23rd Nov).

Films shown in each cinema:

a) Over the weekend of 21st Nov to 23rd Nov;
- Vue is showing 16 different films,
- Odeon is showing 16 different films,
- Cinema City is showing 10 different films,
- And Hollywood is showing 8 different films.
This proves that the multiplex cinema’s such as Odeon and Vue, show more films, and all the new releasers, and that the smaller cinema’s have a smaller selection of films.

b) 5 of the films at cinema Hollywood are shown also at both Vue and Odeon, however only 1 film at Cinema City is also shown at both Vue and Odeon. The 5 films are Quantum of Solace, Igor, High School Musical 3, Easy Virtue and Brideshed Revisited. Easy Virtue is the only film shown at all 4 cinema’s.

c) Over the weekend of 21st Nov to 23rd Nov;
- Vue had 170 screenings, of 16 different films. This says on average there were around 10(.625) screenings of each film.
- Odeon had 172 screenings, of 16 different films. This says on average there were about 10(.75) screenings of each film.
- Cinema City had 40 screenings, of 16 different films. This says on average there were 2(.5) screenings of each film.
- Hollywood had 35 screenings, of 16 different films. This says on average there were 2(.1875) screenings of each film.
This shows that each film is shown more than once, however some films are screened more than others.

d) Hollywood – 20 of the films were made in the USA or funded by the USA which is the majority of films shown and screening. The rest of the films mainly British, however there are a few from other countries.

e) Film Distribution in the UK – The results above show that the majority of films shown are either made or funded by America, and so the film distribution is dominated by America. This isn’t a good distribution as most people are therefore mainly watching American influenced films, and are only really seeing America’s view on politics, relationships, or life in general.
Also, American films are usually action or comedy films, and are aimed at teenage boys, and the stories come from comic books or cartoons.
American films influence and seduce audiences, but it doesn’t open their eyes to other country’s films.